Thinkedia Group
Thinkedia Studio

Research first. Opinions second.

The practice that funded the portfolio, and still sharpens it. Research, service design and interface work for hospitality, travel and enterprise teams — by the same people who design our own products.

Method

Four moves, in order

Understand the behaviour before designing for it. Build the answer with the team who will live with it. Design the whole experience, not the screen. Leave something they can run without us.

Research

User and behavioural research, market and trend analysis, heuristic design audits. Evidence before instinct.

Co-create

Facilitated discovery and design-thinking sessions with the client's own team, so the answer is owned inside the business rather than delivered to it.

Design

Customer, user and interface design, brand and social identity — built as one experience across every touchpoint.

Strategize

Digital transformation strategy, go-to-market planning, design direction — the part that decides whether the design survives contact with the business.

Hand over

Design systems and team enablement, so the client keeps shipping after we leave. The engagement ends; the capability doesn't.

Total experience

Customer, employee, user and multi-device experience held in one frame. Fixing one while ignoring the others is how good design fails in production.

Selected work

What the practice has shipped

Djubo · hotel booking engine

Reinventing the booking experience

A booking engine losing conversions to cognitive load, inconsistent structure and rage clicks. A UX and behavioural audit, consumer journey mapping, and the finding that most traffic arrived on mobile — so the rebuild went mobile-first, from information architecture through to a tested high-fidelity prototype.

Read the case study
Open Theatre · outdoor cinema

Zero intermission hassle

Ordering during a film without leaving your seat or the story. Stakeholder and end-user interviews led to a QR-code web order flow with nothing to install, and location tracking so runners can find a seat in the dark and the audience can watch the order arrive.

Read the case study
A leading Danish toy manufacturer

Intranet & digital employee experience

DEX research, design and strategy for a digital workplace serving a 25,000+ global workforce — engagement, productivity and internal communication.

Djubo · hospitality analytics

Djubo Insight

Putting the numbers a hotelier actually acts on within reach — an analytics product built around the decisions, not the dataset.

Sarovar Hotels & Resorts

On-campus dining

Kiosk-based dining deployed across Indian institutes including the IIMs.

Hands Over Belly · maternity

Reimagining a brand identity

An identity holding two things at once: premium feel, accessible price — built around maternal care and newborn innocence.

Engagements

Four things clients ask us to do

The studio takes on a small number of engagements a year — enough to stay sharp and pay for the products, not enough to become an agency again.

Discover & analyze
UX and behavioural research, emerging trends, discovery and design-thinking exercises, design audits.
Design & innovate
Customer and user experience design, interface design, brand identity, social identity.
Business & strategy
Digital transformation strategy, business consulting, go-to-market planning.
Execute, test & deliver
Design direction, design systems, design team enablement.

Quick Recommendations

A day, not a deck.

Not every question needs an engagement. Send us one specific problem — a flow that leaks, a screen nobody uses, a launch you're unsure about — and get a considered recommendation back in a day.

Clients

Teams we've worked with

  • MP Tourism — MPT Hotels & Resorts
  • Go Hotels
  • Sarovar Hotels & Resorts
  • Sterling
  • Robinsons Hotels & Resorts
  • 1589 Hotels
  • Sinna Dorai's Bungalow, by Murugappa Group
  • Djubo
  • Qamp
  • EduMarshal
  • Hands Over Belly
  • Yours?